If you are even slightly knowledgeable about advertising, this book is not recommended as it is very generic and does not give any specific information on advertising. For a person like me who does not enjoy cricket, he has used examples from cricket without getting too technical or boring. It felt like a PR campaign for Ogilvy at some point. It starts on a good note where he talks about his family but after that, it was confined to Ogilvy and we rarely get to see his personal side. The book skims through Piyush’s life, his career with Ogilvy and iconic advertisements created by him. Having read many memoirs that influenced me deeply, I was disappointed with this book. I picked up this book with high expectations as Piyush is one of the gurus in the field of advertising and I enjoy knowing about advertisements and their making. Lucid, inspiring and un-put-downable, this memoir gives you an inside peek into the mind and creative genius of the man who defines advertising in India. In Pandeymonium, Piyush talks about his influences, right from his childhood in Jaipur and being a Ranji cricketer, to his philosophy, failures and lessons in advertising in particular and life in general. That ability combined with his love, passion and understanding of advertising and of consumers make him the master storyteller that he is.

What makes Piyush different is the perspective from which he views the same things you’ve seen, his ability to store all that he sees into some recesses of his brain and then retrieve them at short notice when he needs to. You’ve seen cobblers, carpenters, cricketers, trains, villages, towns and cities. You’ve seen most of the things that Piyush Pandey has seen in his life.

What makes Piyush Pandey an extraordinary advertising man, friend, partner and leader of men? How does he manage to exude childlike enthusiasm and bring such deep commitment to his work? Name of the Book: Pandeymonium: Piyush Pandey on Advertising

Pandeymonium by piyush pandey